Being Marge: Be a Fun Catalyst for your Clients

Wednesday, September 29, 2010

Be a Fun Catalyst for your Clients

When you deliver your products and services to your clients, you have an opportunity to make each transaction more fun for both you and your clients. Here are a few examples of unexpected fun that I’ve experienced as a client:
• A golf pro invites a musician to follow his students around the course to keep them relaxed;
• A dentist offers complimentary pedicures to his patients while they’re getting their teeth cleaned;
• A bookstore offers a voucher for a free cup of coffee at the adjacent coffee shop with each purchase of $10 or more;
• A realtor sends a new prospect a dozen brownies with a note of appreciation;
• A coach offers a client a free enrollment in a group coaching program;
• A retailer asks clients to record spontaneous testimonials on his video camera in exchange for a $5 gift certificate;
• A restaurant gives a complimentary free dessert to all patrons to celebrate their anniversary;
• A talk show host gives away a free cruise to everyone in the audience. (Yes, my daughter and I cruised to Belize and Cozumel, thanks to Rosie O’Donnell when she was on The View.

These experiences have a lot in common. The business owner or donor set their fun meter on high and thought of a fun and unexpected gift or experience to share with their clients. The value of these examples ranges from five to thousands of dollars, so it’s not the cost that’s important. These gifts and experiences allowed both the business owner or donor and the clients to enjoy themselves together. That’s the key word – together. Fun experiences strengthen your connection to others, not only in business, but in life. Keep your fun meter set to HIGH!

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