Maybe you don't have a Rolls Royce, but there is a lesson to be learned here. Joe is clearly combining what he loves, luxury cars and coaching, to connect with his clients in a unique and fun way. I know if I were to ride shotgun with Joe Vitale in his Rolls Royce, I would open myself more to the idea that anything is possible in my life!
Here is how I leveraged this concept for our business, Quantum Results Coaching (www.quantumresultscoaching.com). We live across the Cape Fear River bridge from Historic Downtown Wilmington, North Carolina, which is a popular tourist destination for its Southern charm and beautiful setting along the riverfront. We don't own a Rolls Royce, but we do have access to the horsedrawn carriage and trolley service in Wilmington with narrated tours through the lovely historic district. We also don't have office space downtown, but there is a new shared office complex called BuenaSpace (www.buena.com/buenaspace) right in the heart of downtown Wilmington that's perfect for short-term needs. Our new product is a full-day coaching master mind session, which will include the use of the BuenaSpace conference room, a ride in the horsedrawn carriage, and dinner at one of Wilmington's finest downtown restaurants. We're excited about combining our coaching work with our love of downtown Wilmington!
Check out our 31 Days Mastery Books on Amazon.com
